Paid media
Paid media for guest demand and homeowner acquisition.
Paid media is focused on guest demand, direct-booking growth and paid homeowner-acquisition campaigns. We start with Google Ads, then add channels based on audience and opportunity.
A paid media dashboard connecting campaigns, audiences, and conversion tracking.
Campaign signals connected
Core service and add-on channels
Google Ads management (core service)
- Account review and campaign architecture
- Keyword, audience, geographic and seasonal strategy
- Search-ad copy and testing
- Budget allocation and bid strategy
- Negative-keyword and search-term management
- Supported conversion tracking and GA4 ROI reporting
- Monthly performance summary
Add-on channels
- Microsoft Advertising
- Meta + Instagram
- TikTok
- Cross-channel remarketing
- Emerging search & AI media (pilot)
Homeowner growth
Homeowner acquisition, as a campaign objective
Homeowner acquisition is an objective within our paid-media service, not a separate product. Campaigns use appropriate paid-search and paid-social channels to generate qualified leads from vacation-home owners considering professional management.
What it does not include
Clear boundaries, stated up front.
- You pay advertising spend directly to each platform.
- Our fee covers management and does not vary with spend.
- Paid social uses your visual creative unless production is purchased separately.
- Organic social posting and community management are not included in paid media management. Reddit participation is available separately through Reddit Signals.
Questions we hear
You pay advertising spend directly to each platform. Our fee covers management and does not vary with spend.
Unlock Your Next Owner Relationship.
A strategy call with a senior partner. We will listen first, ask about your PMS, your books and your bookings, and tell you plainly whether we can help.